Tire test reviews make for fun reading; tire comparison reviews are even more fun to read. Brand loyalties run deep even in the “unbiased” world of moto-journalism. Many times you’ll read a review where one tire just spanks its competitor in every aspect yet the journalist will say something like “I know tire Y is a better tire in all aspects, but tire Z just feels better”.  This isn’t a bad thing as in the world of tires feel is king.